Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
All money means to me is a pride in accomplishment.
No one of us is more important than the rest of us.
We take the hamburger business more seriously than anyone else.
Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.