The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
The first dollar is the most you will get if you don't love what you are doing.
Look after the customer and the business will take care of itself
In business for yourself, but not by yourself.
None of Us is as Good as All of Us.
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.