If my competitor were drowning I'd stick a hose in his mouth and turn on the water.

I don't believe in saturation. We're thinking and talking worldwide.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

If you believe in it, and you believe in it hard, it is impossible to fail.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.