Taking smart risks can be very gratifying.
Don't be afraid to change the model.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Interactivity and a better experience aren't always the same thing.
In the U.S., HBO is a very aggressive service.
If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content; it's a pretty well-trodden path.