Our brand at Netflix is really focused on movies and TV shows.

Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.

The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.

If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content; it's a pretty well-trodden path.

Do not tolerate brilliant jerks. The cost to teamwork is too high.

Be brutally honest about the short term and optimistic and confident about the long term.

When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.