Our brand at Netflix is really focused on movies and TV shows.

At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.

I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.

Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.

I've worked very hard, but my life's always been fun.

I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.

Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.