Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Fibre optic is becoming like electricity. If you look at how electricity spread around the globe 100 years ago, that's what's happening now.

I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.

Be brutally honest about the short term and optimistic and confident about the long term.

In the U.S., HBO is a very aggressive service.

Do not tolerate brilliant jerks. The cost to teamwork is too high.

Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.