When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.

The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.

Don't be afraid to change the model.

When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market.

I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

I'm on the Facebook board now. Little did they know that I thought Facebook was really stupid when I first heard about it back in 2005.