Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.

I'm an HBO subscriber, and I watch a bunch of great shows on HBO.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.

Something will eventually replace the Internet. But it's hard to know what and when it will happen.

I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.

In the U.S., HBO is a very aggressive service.