Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.

Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.

Be brutally honest about the short term and optimistic and confident about the long term.

Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.

I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.

I think there will be 20 years of evolution from linear broadcast to internet television.

In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.