Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.

I'm an HBO subscriber, and I watch a bunch of great shows on HBO.

I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.

Do not tolerate brilliant jerks. The cost to teamwork is too high.

On the Internet you get continuous innovation, so every year the streams are a little better.

Don't be afraid to change the model.

In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.