Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.

Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.

In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.

I think there will be 20 years of evolution from linear broadcast to internet television.

The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

On the Internet you get continuous innovation, so every year the streams are a little better.

If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.