The collection under my name is an exciting opportunity to really express my own aesthetic and connect with a very different consumer.

I feel lucky to love what I do. It doesn't feel like working. I do all the projects I do because I like doing them, whether it's a book or a photo shoot. For me, my work and my life are the same.

Having your own store is one of the most immediate ways to connect with the customer, to really get to know her and develop a more intimate relationship.

If clothes can help you see yourself on your best day, why shouldn't every day be that day?

I don't want to have a singular vision. I don't have that kind of discipline. I love the randomness of my life - how I have five, six, seven projects going on at one time.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

When a silhouette or shape is as beautiful as it is functional and relevant, that's true luxury.