Being the puppet master, it's like running Nintendo of America.

Attitudes to mental health are slowly changing, there's less stigma among healthcare workers and a greater commitment to provide mental health treatment when doctors and nurses can see people do get better.

DS not only changes Nintendo, it changes our industry.

Being the puppet master, it's like running Nintendo of America.

It was only after the earthquake that the health minister said mental health should be a priority and that the issue was talked about.

I feel just like a purple Pikmin.

The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.