We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.
Reggie Fils-AimeNintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.
Reggie Fils-AimeNintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.
Reggie Fils-AimeThe impact of the earthquake on mental health was huge and unimaginably deep in people's lives. Some lost all benchmarks and references because of their great loss, we still have people coming to clinics with mental health problems related to the earthquake. They talk about the earthquake, about being under the rubble.
Reggie Fils-Aime