In terms of creation, I have never thought of suiting any system or abiding by any rules. In this respect I have remained free. The necessity has grown, as we have gotten bigger, to think about commercial aspects of the business more and more, because of the responsibility we have toward our staff and our factories.
Rei KawakuboNot only in the creative world but also in the sports world. The most successful achievers in sports are people that are really driven and have that spirit of hunger.
Rei KawakuboThe freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei KawakuboI can't become naked for everybody. It's never going to be possible for the person to write the whole story completely, so I find bits of myself, bits of what I think in some articles. And I don't give lip service to journalists. I never make them feel comfortable. I say, "It's your job to make the story."
Rei KawakuboIf I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Rei Kawakubo