If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Rei KawakuboIt would have more meaning for me to hear what critics have to say if their values and their ways of living were deeper and more serious.
Rei KawakuboFashion is something that you can attach to yourself, put on, and through that interaction, the meaning of it is born.
Rei KawakuboYears ago, it was easier to make new things than it is now. The weight of experience weighs heavily, and the expectations; everybody wants to see something they haven't seen before. Now, with social media, with too much information, with the speed of information - all that is making it harder and harder to realize the objective.
Rei Kawakubo