If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Rei KawakuboIn the '70s, if anything, it was a more interesting time in fashion. It was a time when things were changing, especially in London.
Rei KawakuboThe very, very first thing that I wanted was to make a living - be independent and have a job. It might have come later, that kind of reaction to the boringness of fashion.
Rei KawakuboI identified very much with punk, not only in the fashion sector, but in every other sector. The very nature of doing something new and free meant something that was against authority.
Rei KawakuboI am a clothes maker, and that's all I am. I only want to talk about the making of the clothes. I don't feel the need to go out there and explain that.
Rei Kawakubo