If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Rei KawakuboThe first thing we do is sit around a table and discuss what we could pick up from daily life, from space. That's how it starts, completely abstract. There's no kind of, "Oh, let's do Peru," or "Let's do pleats," you know?
Rei KawakuboI started with wanting to think about witches, about strong women who have special powers - who are often misunderstood. Then I found some beautiful blue fabric, so I made Blue Witches. My creative process is always like that. Organic, text, theme, subtext, each day evolving and trying to make strong, beautiful clothes. It's that simple.
Rei KawakuboIn the sense that anarchy equals freedom, yes. Anarchy means freedom, but it also means chaos.
Rei Kawakubo