Before dreaming about the future or marking plans, you need to articulate what you already have going for you - as entrepreneurs do.

All human beings are entrepreneurs.

There are two reasons [ business people are not publicly anti-Donald Trump ], one is well-intentioned, which is the classic kind of American notion. We want to be inclusive, we want to have our shareholders, our employees, our customers, whether they are Democrat, Republican, Green or Libertarian, to feel comfortable with how we're doing business. And so that tends to be apolitical. People say, "No, no, I just simply shouldn't get involved in politics."

I'm sympathetic to the people who go, "Whoa, we'd like to have the benevolent, wise dictator. It will all work much more efficiently," but the reason that we remain staunch democrats - with a small d - is it's a decades long, it's a centuries long, it's a country long process for being inclusive.

One thing I learned in '97, when I thought the right time to found a company was during a swing-up, is that it's much better to start during an economic downturn. Partnerships are easier; hiring is easier; and the competition starts later.

The first set of questions to ask yourself when you're doing cost cutting is relatively straightforward, which is, you know, can you use the necessity of cost cutting as an opportunity to do pruning or trimming for projects that aren't being as successful? But, you know, frequently those are the easy ones. I mean, there's always some kind of social costs internal to the company, but that's the easy way of looking at the future.

Economic tough times are great times to be investing in the future.