One of the challenges in networking is everybody thinks it's making cold calls to strangers. Actually, it's the people who already have strong trust relationships with you, who know you're dedicated, smart, a team player, who can help you.
Reid HoffmanIt is impossible to dissociate an individual from the environment of which he is a part. No story of achievement should ever be removed from its broader social context.
Reid HoffmanIt's nice to be happy. But the meaning of life is meaning - what's the impact you're having on the world. Suffering to accomplish that is a perfectly fine thing.
Reid HoffmanWhen thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if, it's a question of when. And the reason is, just think about the fact that those businesses that adopt new technologies to operate efficiently and use them to get a competitive edge are the businesses that in fact, you know, it becomes one more competitive advantage. Whether it's a fax machine or a mobile phone or a new way of doing financing or any of these things, you know, these are key things to do.
Reid HoffmanDuring normal times or boom times, there are some parts of the business that are going to so well, that that can cover for weakness and other parts of the business. What happens during recessions, is you have less windfalls just helping you cover mistakes. You have to be more careful about not making mistakes.
Reid Hoffman