The way you treat your employees is the way they will treat your customers

We'll go into orbit. We'll go to the Moon. This business has no limits.

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.

Our model is to develop each business separately with its own shareholder and management - this way we can concentrate on the job in hand, rather than be part of some enormous and faceless conglomerate.

We'd love to be involved with the creation of something very special, something quite large and something quite exciting.

I think that you're going to get so much more out of life if you just say yes at every opportunity.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.