We'll go into orbit. We'll go to the Moon. This business has no limits.

Spend more time smiling than frowning and more time praising than criticizing.

I want Virgin to be as well-known around the world as Coca-Cola.

We need a new way of doing business to get out of the present crisis ... Absolute greed has come close to bankrupting the world. Thanks to the crisis that certain businesses have dumped on everyone a lot of people are going to suffer on a global scale. All of us must learn. It is all the more important that those business leaders that are left standing try to be a force for good.

Enjoy life - you only get one.

You never know with these things when you're trying something new what can happen. This is all experimental.

Perhaps my early problems with dyslexia made me more intuitive: when someone sends me a written proposal, rather than dwelling on detailed facts and figures I find that my imagination grasps and expands on what I read.