I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

I want Virgin to be as well-known around the world as Coca-Cola.

Grow internally first. Strengthen your bottom line first before considering external growth.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

One thing is certain in business, you and everyone around you will make mistakes.

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.