I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

If you don’t enjoy it, don’t do it. You must love what you do.

I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

If you're looking to become an entrepreneur then don't waste your time going to university or business school - just get on and do it.

My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running all the Virgin businesses-so a setback is never a bad experience, just a learning curve.