I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.

Confidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.

Bakers bake bread, accountants manage accounts and entrepreneurs turn ideas into reality.

Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.