You've got to take risks if you're going to succeed. I would much rather ask forgiveness than permission.

Communication: the thing humans forgot when we invented words.

Happiness doesn't come from making a fortune and owning lots of possessions. 'Stuff' doesn't bring happiness. Family, friends, good health and the satisfaction that comes from making a positive difference are what really matter.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

I enjoy the company of other people. That's where I get most of my satisfaction from

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

I've taken many knocks over the years but it has only made me stronger and more determined to succeed.