You've got to take risks if you're going to succeed. I would much rather ask forgiveness than permission.

We had an electrical fault about 500 miles into the trip and lost more than half our fuel. We had a fire on the roof. And missed Los Angeles by 3,500 miles at the end of the trip and ending up in the arctic in a snowstorm.

Money is a poor indicator of success.

I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

I also know, as an entrepreneur myself, you face new obstacles every day and you need to have the perseverance to see them through.

Success Comes from listening to your customer.