Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

No failure means no risk, which means nothing new

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

Most skills can be learned, but it is difficult to train people on their personality.

Develop the business around the people; build it, don't buy it; and, then, be the best.

Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.