A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.
Richard BransonMost skills can be learned, but it is difficult to train people on their personality.
Richard BransonDevelop the business around the people; build it, don't buy it; and, then, be the best.
Richard Branson