Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

No matter how big you are, details count!

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

Unless you dream, you're not going to achieve anything.