Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.
Richard BransonThe war on drugs has gone on for about forty-five, fifty years - and it's been a complete failure. If you had a business that was failing so badly, you would change course. And it's just incredible that governments continue along the same course.
Richard BransonI was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.
Richard Branson