Your brand name is only as good as your reputation
If people aren't calling you crazy, you aren't thinking big enough.
Protect your reputation. Don't be afraid of making mistakes.
You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.
Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.
I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.