Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonIf you want milk, don't sit on a stool in the middle of a field in the hope that a cow will back up to you.
Richard BransonTo launch a business means successfully solving problems. Solving problems means listening.
Richard BransonFortunately we're not a public company - we're a private group of companies, and I can do what I want.
Richard Branson