I definitely go on gut instinct but it has always had the back up of research and information.
Richard BransonSo I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.
Richard BransonWe always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.
Richard Branson