I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.

Entrepreneursh ip is a great leveller, since having the benefit of a wealthy background or a generous investor isn't always an advantage. The wonderful thing is that money is not the sole currency when it comes to starting a business; drive, determination, passion and hard work are all free and more valuable than a pot of cash.

Follow your instincts and live with the consequences.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

I never set out to be a businessman

Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.

As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.