When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.

You shouldn’t blindly accept a leader’s advice. You’ve got to question leaders on occasion.

Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.

Happiness doesn't come from making a fortune and owning lots of possessions. 'Stuff' doesn't bring happiness. Family, friends, good health and the satisfaction that comes from making a positive difference are what really matter.

Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.

If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.