My biggest motivation? Just to keep challenging myself

If you find yourself stuck in the middle there is only one way to go, forward.

Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it

There is so much to be learned from listening to people's hopes, frustrations, and points of view

I have learnt so much over my 40 years of business which would have been valuable to me when I was younger.

If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.