My biggest motivation? Just to keep challenging myself

Irreverence ran on both sides of our family...my parents brought me up to think we could all change the world.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

The important thing is that you've got a strong foundation before you start to try to save the world or help other people.

Screw it, let's do it - Just get on with it and do it

I was trouble - and always in trouble. Aged eight I still couldn't read. In fact, I was dyslexic and short-sighted. Despite sitting at the front of the class, I couldn't read the blackboard. Only after a couple of terms did anyone think to have my eyes tested. Even when I could see, the letters and numbers made no sense at all.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.