Don't think about making money, think about making a difference, spot where others are doing it badly and do it better

Only a fool never changes his mind.

You can never go too far wrong by thinking like a customer who’s new to the business.

The most important thing for entrepreneurs is not to be put off by failure.

Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.

Brands always mean something. If you don't define what the brand means, your competitors will

Your brand name is only as good as your reputation