We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

Don't hesitate to seek external help or advice where need be. Sometimes, it takes an external, emotionally unattached individual to detect your business flaws and render unbiased advice.

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!

I myself have invested in Uber and Hailo, I think they offer great alternatives to disrupt markets that have remained unchanged for many years.

Give your employees a mission that matches their ambitions. When you challenge people, they surprise you.

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.