I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
Richard BransonYou can never go too far wrong by thinking like a customer who’s new to the business.
Richard BransonI don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Richard BransonWhen something doesn't go exactly to plan, money is tight or a business is struggling - see it as a challenge rather than a failure. Look outside the box and try and find a solution - you'll be surprised how many great opportunities and possibilities arise when things look bad. You've just got to open your mind and not be afraid of sticking your neck out!
Richard Branson