Don’t just play the game – change it for good.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.

My parents brought me up with this philosophy. You must do things. You mustn't watch what other people are doing. You must not listen to what other people are doing.

You don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.

Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task

Everything in your business can be outsourced... if you're not emotionally attached to doing it all.