Lavish praise on people and people will flourish; criticize people and they'll shrivel up.

I am no stranger to healthy competition-wor king hard and playing hard

I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

Success cannot be measured in wealth, fame or power, but by whether you have made a positive difference for others.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

Surprisingly, a large number of people who fell out with their partners contacted us, saying that they would love to fly on a Virgle spaceship. But out of April Fools' jokes come real things, and I wouldn't be surprised, within the next 50 years, [if] there are one-way trips heading out into space with people on it. It would be very exciting.

Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records.