India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics will not only help to launch the Indian comic market and spin it into the West, but will develop new and exciting talent.

I believe in benevolent dictatorship provided I am the dictator.

Set impossible challenges. Then catch up with them.

Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.

With all my employees, I listen to them, trust in them, believe in them, respect them and let them have a go! I never believe I know better than they do and have been fortunate over the years to build up a very strong management team whom I can trust and take advice from.

... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.