Focus on your business strengths and keep its weaknesses away from the competition or public.
Richard BransonYou can create a business, choose a name, but unless people know about it you're not going to sell any products.
Richard BransonDon't bother doing something unless you're radically different from the competition.
Richard BransonA company is simply a group of people. And as a leader of people, you have to be a great listener, you have to be a great motivator, you have to be very good at praising and looking for the best in people. People are no different from flowers. If you water flowers, they flourish. If you praise people, they flourish. That's a critical attribute of a leader.
Richard Branson