Set impossible challenges. Then catch up with them.

The way you treat your employees is the way they will treat your customers

We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

Your company should act as a springboard for ambitious employees, not a set of shackles.

People flourish if they’re praised.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

Starting a business is a huge amount of hard work... You had better enjoy it.