We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.

My definition of success? The more you are actively and practically engaged, the more successful you will feel.

A company is people … employees want to know… am I being listened to or am I a cog in the wheel? People really need to feel wanted.

Kitesurfing is one of the greatest sports in the world. I highly recommend this to anyone who has access to the ocean. There is nothing more freeing than being out there and kitesurfing. When my schedule permits, it's the first thing I do in the morning, before I have breakfast. Tennis is also fun, especially against someone far better at the sport than I am.

I’ve always had a soft spot for dreamers – not those who waste their time thinking ‘what if’ but the ones who look to the sky and say ‘why can’t I shoot for the moon?’

I think sometimes when you come from a conservative background, you want to rebel a little bit. I dropped out of school at 15 and learned early in life that saying yes was a lot more fun than saying no. If you have the opportunity to explore the skies and attempt something people haven't done before - well, I was damned if I was going to sit around watching television while someone else was doing it.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.