First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.
Richard BransonI think because I have great difficulty saying the word, 'no,' almost every day's a different adventure.
Richard BransonWe all know about the big world conflicts: Israel and Palestine, Zimbabwe, and so on. But there are smaller conflicts that aren't even on the world's radar screen; most of the world has no idea that Ethiopia invaded Somalia a year ago. It makes sense for the Elders to sit down with both sides and see whether leaders can come to an understanding.
Richard Branson