Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Richard BransonYour brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
Richard BransonWell, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.
Richard BransonI've been in Africa, and I've been to hospitals of Africa, and they're not hospitals, they're places where people go to die. And rows and rows and rows of people just dying and the waiting rooms of the hospitals are full of people waiting to get into the beds of the people who died the night before, and they're dying from unnecessary diseases.
Richard Branson