I decided there must be room for another airline when I spent two days trying to get through to People Express.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

In the beginning it was just about the business - now it's about the brand.

I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

What is a business? It's simply an idea that makes someone else's life better

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.

Put your passions to work to make this world a better place.