I decided there must be room for another airline when I spent two days trying to get through to People Express.

Sometimes I do wake up in the mornings and feel like I've just had the most incredible dream. I've just dreamt my life

However small a company, its founders should try to expand people's opportunities and choices.

Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.

If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.

Focus on your business strengths and keep its weaknesses away from the competition or public.

I truly believe that capitalism was created to help people live better lives, but sadly over the years it has lost its way a bit. The short-term focus on profit has driven most businesses to forget about the important long-term role they have in taking care of people and the planet.