Happiness is the secret ingredient for successful businesses. If you have a happy company it will be invincible.

The important thing is that you've got a strong foundation before you start to try to save the world or help other people.

We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.

Develop the business around the people; build it, don't buy it; and, then, be the best.

A company is simply a group of people. And as a leader of people, you have to be a great listener, you have to be a great motivator, you have to be very good at praising and looking for the best in people. People are no different from flowers. If you water flowers, they flourish. If you praise people, they flourish. That's a critical attribute of a leader.

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.