Happiness is the secret ingredient for successful businesses. If you have a happy company it will be invincible.

However tight things are, you still need to have the big picture at the forefront of your mind.

Success Comes from listening to your customer.

Screw it, let's do it - Just get on with it and do it

Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

I am a great believer that you need passion and energy to create a truly successful business.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.