The quickest way to become a millionaire in the airline business is to start out as a billionaire.

As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.

I prefer to have a great time and to keep my wits about me.

Learn to use your brain power. Critical thinking is the key to creative problem solving in business.