Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.

Whether your sport of choice is running, cycling, kite surfing, etc. start moving and stay moving! It will give you energy and help you stay young.

A little humour is good for the soul - regardless of how old you may be.

If you want milk, don't sit on a stool in the middle of a field in the hope that a cow will back up to you.

If you create something that makes a difference in people's lives, you are likely to become a business success as well

The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.