Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

I prefer to have a great time and to keep my wits about me.

I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.

I love the freedom of movement that my phone gives me. That has definitely transformed my life.

If people are jumping down people's throats all the time, in the end, they'll just shrivel up like a flower shrivels up that's not watered.

You shouldn't be looking for people slipping up, you should be looking for all the good things people do and praising those.

I love creating things, and as an entrepreneur, I've taken on quite a lot of major corporations and done well. Capitalism is the only system that works, but it has its flaws; for one, it brings great wealth to only a few people. That wealth obviously brings extreme responsibility.