Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.
Richard BransonI am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.
Richard BransonWell, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.
Richard BransonThe quickest way to become a millionaire in the airline business is to start out as a billionaire.
Richard Branson