Being an entrepreneur simply means being someone who wants to make a difference to other people's lives.

Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world's most inspiring and inspired people.

To launch a business means successfully solving problems. Solving problems means listening.

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.

London is one of the most exciting cities in the world with so many fantastic pubs and restaurants. I would urge people to get out there and see as much as possible.