Never go into business purely to make money. If that's the motive you're better off doing nothing.

If you look after your staff, they'll look after your customers. It's that simple.

We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

When you are starting a business or going down any challenging endeavor, you are bound to encounter challenges. You are going to hit many roadblocks and obstacles. These are obstacles that would make any sane person want to throw in the towel and quit. If you want your business to succeed, you can’t do that (duh).

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.