My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.
Richard BransonI definitely go on gut instinct but it has always had the back up of research and information.
Richard BransonI just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.
Richard Branson