Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
Richard BransonMy parents brought me up with this philosophy. You must do things. You mustn't watch what other people are doing. You must not listen to what other people are doing.
Richard BransonWhat's the quickest way to become a millionaire? Borrow fivers off everyone you meet.
Richard Branson