Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.

I decided there must be room for another airline when I spent two days trying to get through to People Express.

Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.

My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'

I never wanted to be a businessman, I just wanted to change the world

I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.