Commitment is not letting people down. That's very important in life.

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.

An entrepreneur is somebody who is taking bold risks, is often doing things that have never been done before, trying to do things better. And an adventurer is challenging themselves, often doing things that have never been done before, seeing what they're capable of. In both cases, you've got to protect against the downside.

Business has to give people enriching, rewarding lives...or it's simply not worth doing.

Conflicts often stem from a couple of leaders on both sides that are badly brought up. They'd rather go to war than compromise. And in business, you're competing with other companies all the time, but you don't end up going to war with each other.

Any idea can be a great idea if you think differently, dream big and commit to seeing it realized