Give your employees a mission that matches their ambitions. When you challenge people, they surprise you.
Richard BransonI suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.
Richard BransonIt's worrying to think more than half the world's population lacks internet access and therefore lacks an equal opportunity to improve their lives.
Richard BransonThe first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality.
Richard Branson