I have always been a huge believer in the inestimable value good mentoring can contribute to any nascent business
Richard BransonCustomers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.
Richard BransonBrands always mean something. If you don't define what the brand means, your competitors will
Richard BransonYou don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.
Richard BransonPlay fair, be prepared for others to play dirty, and don't let them drag you into the mud.
Richard BransonMy very first venture was a national student magazine to try to campaign against the [Vietnam] War. And so I wanted to be an editor. I wanted to bring the magazine out. And in order for the magazine to survive I had to worry about the printing and the paper manufacturing and the distribution. And, you know, I had to try to, at the end of the year, have more money coming in than going out.
Richard Branson