So I became a publisher by mistake - well, not quite by mistake, because I wanted to be an editor but I had to make sure the magazine would survive. The point is this: Most businesses fail, so if you're going to succeed, it has to be about more than making money.

Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.

The quickest way to become a millionaire in the airline business is to start out as a billionaire.

We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.

We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.

There have been times when I could have succumbed to some form of bribe, or could have had my way by offering one. But ever since that night in Dover prison I have never been tempted to break my vow.. My Parents always drummed into me that all you have life is your reputation: you may be very rich, but if you lose your good name you'll never be happy.

We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.