Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars.

I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

Confidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

I'm hopeful that after Iraq, those in charge will think twice about taking us down that route again.

I know enough to know that no man is an island.

Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.