Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

Build your own business team. Survival in business requires a synergy of skills.

I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.

Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.

Luck is when determination meets opportunity