The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

And in the process, we have come up with fuels - algae-based fuels, isobutanol-based fuels and other fuels - that we think will power the planes in the future so that, you know, by 2020 I hope that our planes will be powered on fuels that are clean fuels and are not polluting the environment so that we'll have a green airline and an airline that actually has fuels that will be hopefully cheaper than the dirty fuels of the past. So [we're] doing good and also turning a profit at the same time.

Focus on your business strengths and keep its weaknesses away from the competition or public.

You don't learn to walk by following rules. You learn by doing, and by falling over.

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

If you look for the best in your employees, they'll flourish. If you criticize or look for the worst, they'll shrivel up. We all need lots of watering.

Don’t just play the game – change it for good.