As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.
Richard BransonI'm hopeful that after Iraq, those in charge will think twice about taking us down that route again.
Richard BransonSmiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
Richard BransonI wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.
Richard BransonPeople have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.
Richard BransonVirgin, is how good you are with people. If you're - if you're good with people and you've got - you know, and you really care, genuinely care about people then I'm sure we could find a job for you at Virgin. I think, you know, that, you know, that the companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.
Richard Branson