You can't run a business without taking risks. The brave may not live forever - but the cautious do not live at all!

An exceptional company is the one that gets all the little details right.

Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.

There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.

I believe in goals. It's never a bad thing to have a dream. If something is really what you want to do, just do it. Whatever your goal.

It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.